Susan Davis Moora
& The Trojan Horse of Love
A Legacy of Generosity, Innovation & Transformational Finance
Susan Davis Moora was a visionary leader who pioneered social investing, regenerative finance, and collaborative philanthropy. Her book, The Trojan Horse of Love, shares the remarkable story of how she transformed finance from fear and greed to generosity and love, creating over 40 KINS Innovation Networks that continue to uplift communities and ecosystems today.
Susan Davis Moora
& The Trojan Horse of Love
A Legacy of Generosity, Innovation & Transformational Finance
Susan Davis Moora was a visionary leader who pioneered social investing, regenerative finance, and collaborative philanthropy. Her book, The Trojan Horse of Love, shares the remarkable story of how she transformed finance from fear and greed to generosity and love, creating over 40 KINS Innovation Networks that continue to uplift communities and ecosystems today.
Honoring
Susan Davis Moora
Affectionately known as the "Godmother of Social Investing," Susan dedicated her life to transforming finance through generosity, reciprocity, and conscious collaboration.
Susan was a visionary leader who pioneered KINS Innovation Networks, uniting key influencers to drive systemic change in social investing, renewable energy, ecological restoration, and women’s empowerment.
In November 2024, Susan passed away, leaving behind an extraordinary legacy of financial innovation, philanthropy, and regenerative collaboration. Her pioneering spirit lives on through the networks she nurtured and the countless individuals she inspired.
Susan's story is beautifully captured in her book,
The Trojan Horse of Love, a testament to her unwavering belief that finance, business, and philanthropy can be guided by love rather than fear or greed.
Susan's
Trojan Horse of Love
An Epic Journey of the Heart
Discover the remarkable true story of one woman’s mission to transform the world of high finance from fear and greed to generosity and love, and how she created over forty “KINS” social investor and environmental innovation networks to raise consciousness on Earth.
Let Susan’s story inspire your life destiny path of joy.
-
Discover how listening to your intuition, even when it goes against other's opinions, can elevate you to higher levels of possibility and service.
-
Hear uplifting stories of miraculous synchronicities that unfold from realizing that "the best things may often come out of the worst things."
-
Learn how the KINS guiding principles that the members developed over forty years have empowered hundreds of heart-centered leaders to make profound, positive impacts that are transforming the global economy to work for all life on Earth.
Foreword by Hazel Henderson
Susan Davis is a one-of-a-kind, highly evolved human. A visitor from the future, she is a visioning, pioneering living role model of how we can create the more just and ecologically sustainable future we seek. I have been fortunate to know and learn from Susan for more than a quarter of a century.
Susan combines so many qualities as she takes on one new challenge after another: courage, leadership, creativity, caring, meticulousness, effectiveness, intellectual curiosity, trustworthiness and adventurousness…while being fun-loving and deeply attuned to human relationships and Nature!
So, dear reader, you can see why I curled up and read this book in one sitting! Susan’s life so far provides inspiration to me and her many friends, as a community activist, loving parent, serial entrepreneur, banker, venture capitalist and financial innovator.
Susan is a founder of the socially responsible investing movement and a co-creator of many for-profit social ventures and non-profit innovation networks. Her networking is visionary and legendary for its many successful outcomes.
I have always been astounded by Susan’s energy and boundless self-confidence — even as I understood the deep well of universal consciousness from which she draws her life-force.
If the now-disgraced worlds of Wall Street, banking and global finance are ever to regain the public’s trust, they will need to learn from Susan Davis and follow her example. You will be enthralled to read how Susan joined other pioneering women to take on these “masters of the universe” in their male-dominated world.
We women knew that we would have to enter the world of finance, since its ways were threatening our communities and devastating the planet. Susan was a leader in learning the folkways of finance and in challenging its obsession with greed.
John Maynard Keynes had forewarned us of this, while pointing out its arrogance in assuming that mathematical models, such as Value-at-Risk (VaR), Capital Asset Pricing (CAPM) and Modern (sic!) Portfolio Theory (MPT) could “manage” risk.
Susan led the quiet charge in quantifying new asset evaluation and upholding the full range of human values beyond money: fairness, transparency, trust, reciprocity, community, and volunteering in what I have called “the Love Economy,” as well as the priceless resources of Earth’s living biosphere which supports human life. To do so, Susan attracted thousands of finance leaders as her kindred spirits to create the “KINS Innovation Networks”* she describes in this book.
Susan held all these values close to her heart as she stormed the citadels of finance. Now, for the first time in a book, Susan reveals her spiritual path as a Trojan Horse of Love. She describes how our path of joy is to trust our intuition to take risks around our values to find our destiny paths, our special purpose.
Enjoy!"
— Hazel Henderson, founder of Ethical Markets Media,
co-creator of the Calvert-Henderson Quality of Life Indicators
A Trailblazer in
Social Investing
Susan was a pioneering force in finance, breaking barriers and redefining investing to prioritize people, planet, and profit.
Key Contributions to Finance & Social Investing:
-
First woman in the Social Venture Network (SVN) – A founding leader in the social investment movement.
-
Created the Triple Bottom Line Simulation – Proving that ethical investing generates strong returns.
-
Founded multiple KINS Networks – Including Investors’ Circle, Destiny Funding Circle, Solar Circle, and more.
-
Developed legislation – Created the Neighborhood Development Bank model to fund urban renewal projects.
-
Organized the Harris Bank Family Management Office Conference (1985-1990) – Shaping the family office industry for families managing $100M+ in wealth.
Susan’s visionary leadership continues to inspire the next generation of impact investors and changemakers.
"Each one of us can be a "Trojan Horse of Love" within our own sphere of influence by entering every situation with love in our hearts."
— Susan Davis Moora
A Life of Generosity
& Innovation
Susan’s commitment to service, storytelling, and systemic change spanned decades.
-
1960s: Writer for The Executive at Harvard’s Center for Studies in Education & Development.
-
1970s: Launched Boston’s first Black newspaper (The Boston Banner) and The Spokeswoman, a pioneering women’s business newsletter.
-
1980s: Vice President at Chicago’s Harris Bank, empowering women in finance.
-
1990s: Founded Capital Missions Company to transform finance from fear and greed to love and joy.
-
2000s: Moved to Vilcabamba, Ecuador, co-founded Finca Sagrada, a biodynamic farm and sacred site.
Susan’s love for humanity and the Earth guided every endeavor. Her life mission was to align finance with generosity, ensuring resources flowed to those working toward a regenerative future.
Honoring a Lifetime
of Achievement
In 2021, Lawrence Ford, CEO of
Conscious Capital Wealth Management, presented Susan with the inaugural "Lifetime Achievement Award" from Future Capital, honoring her as a visionary leader in social investing.
Stewarding Sacred Land
Susan stewarded Finca Sagrada in Vilcabamba, Ecuador—a thriving biodynamic farm and Community Supported Sacred Site (CSSS)—with her husband, Walter Moora.
After living in the United States, serendipity led them to Vilcabamba, Ecuador where they purchased a farm they named Finca Sagrada, which means sacred land farm.
They later learned the land was recognized as an ancient sacred site by the world-renowned Kogi Indigenous tribal elders.
Today, Finca Sagrada is a thriving biodynamic farm, multi-cultural learning center, and Community Supported Sacred Site (CSSS) which offers a robust volunteer program. Susan reconnected with Indigenous wisdom, learning from the Kogi Wisdom Keepers, who shaped her vision for nature-aligned finance. With a $60K Flow Fund grant from Marion Rockefeller Weber, Susan helped generate over $1M in measurable impact for Vilcabamba.
Finca Sagrada exemplifies a farm-based, multicultural learning center where people can reconnect to self, community, and Nature through heartfelt thinking.
